SEO Tools for Websites & Stores
Audit blogs, service and membership sites, or product pages. Get SEO copy to paste into your website, plus tools to review and apply product SEO on Shopify.
Run a page audit, check speed, preview search snippets, and research competitors to find your next SEO improvements. Built for blogs, ad-supported sites, service businesses, subscription and membership sites — and product stores. Create titles, descriptions, and product copy to review and use on your site.
Website tools provide reports and copy to review and implement yourself in your CMS or site editor. They do not change your site automatically. Connect Shopify to review and apply supported product SEO changes directly to your store.
Browse website and ecommerce SEO tools and guides, including the Google SERP snippet preview, meta tag generator, website SEO audit, page speed test, image SEO & alt text generator, robots.txt generator and competitor analysis, or dive into the Shopify SEO guide and ecommerce SEO guide.
Free SEO tools
- Free SERP Preview Tool — 🔍 Preview how your title tag & meta description appear in Google search and check if they get truncated. Free, instant, no sign-up required ✨
- Free Meta Tag Generator — 🏷️ Generate SEO, Open Graph & X Card meta tags in seconds, then copy them straight into your page head. Free, no sign-up required 🚀
- Free AI Robots.txt Generator — 🤖 Generate a robots.txt that lets ChatGPT, Perplexity, Google AI Overviews & other AI bots crawl and cite your site. Copy or download free, no sign-up ✨
- Free SEO Audit Tool — 🔍 Run an SI SEO audit on any product or page URL and get an on-page score plus prioritized, plain-English fixes that help you rank on Google. Start free 📈
- Free Competitor SEO Analysis — 🕵️ Analyze any competitor's URL to see why they rank, the keywords they target and a step-by-step plan to outrank them. SI-powered — start free 🏆
- Free Page Speed Test — ⚡ Test how fast your page loads and get a performance score plus clear fixes. Page speed is a Google ranking factor — check your Core Web Vitals free 🚀
- Free Accessibility & SEO Checkup — ♿ Scan any page for accessibility & SEO issues — missing alt text, headings, labels & landmarks — with plain-English fixes. Free, no sign-up to start ✨
- Free SI Image SEO Generator — 📸 Turn any product photo into SEO titles, alt text, meta descriptions and tags with SI — for Shopify, Etsy, Amazon & more. Rank in Google Images, start free ✨
SEO guides
- Shopify SEO Autopilot — 🔥 Shopify SEO autopilot writes & applies product, collection and page SEO across your store with SI — safely, no theme edits. 7-day free trial 🚀
- Ecommerce SEO Guide — 🔥 The complete ecommerce SEO guide: keyword research, product & collection page optimization, technical SEO, structured data & image SEO for Shopify 🚀
Frequently asked questions
What is SEO Fire Tools?
SEO Fire Tools is an AI-powered SEO tool that turns product images and URLs into ready-to-use SEO titles, alt text, meta descriptions, keywords, and product descriptions for ecommerce platforms like Shopify, Etsy, Amazon, and WooCommerce.
Is there a free version of this SEO tool?
Yes. You can start for free and run several SEO generations and URL audits before subscribing, and the page speed test is always free to use.
Which platforms does it support?
It generates platform-ready SEO for Shopify, Etsy, Amazon, WooCommerce, Wix, eBay, BigCommerce, Squarespace, Magento, and WordPress.
Can this SEO tool help me rank higher on Google?
Yes. It optimizes the on-page signals Google uses to rank pages — titles, headings, meta descriptions, alt text, keywords, and content depth — and shows you exactly what to fix to climb the results.
Do I need any SEO experience to use it?
No. SEO Fire Tools is built for sellers, not specialists. Upload an image or paste a URL and the AI handles the keyword research and optimization for you.
How does AI turn a product image into SEO?
You upload a product photo and the AI analyzes what it shows — the item, materials, colors, and style — then writes a search-optimized title, alt text, meta description, keywords, and product description you can paste straight into your store.
Can I use it for apparel and clothing products?
Yes. SEO Fire Tools is tuned for apparel and fashion listings, so it recognizes garment types, fabrics, fits, and styling details and turns them into the keywords shoppers actually search for.
What is alt text and why does it matter for SEO?
Alt text is the description search engines and screen readers use to understand an image. Well-written alt text helps your products appear in Google Images, improves accessibility, and adds relevant keywords to your pages.
Does it help my products show up in Google Images?
Yes. By generating descriptive, keyword-rich alt text and image-friendly titles, it gives Google the context it needs to surface your product photos in image search.
Can it audit a URL or scan a competitor page?
Yes. Paste any product or page URL to get an on-page SEO score with prioritized fixes, and scan a competitor page to find the keywords and gaps you can use to outrank them.
How does the Shopify Store Autopilot work?
The Shopify Store Autopilot connects to your store and uses AI to automatically optimize product, collection, and page SEO without manual edits.
What are the benefits of using AI for SEO?
AI can quickly analyze large amounts of data to generate optimized SEO content, saving time and improving accuracy compared to manual methods.